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RESPONDING TO A NEW CATEGORY
OF ENTERPRISE RISK

63%
OF AMERICANS EXPECT COMPANIES TO PROVIDE LEADERSHIP ON SOCIAL ISSUES.
82%
OF AMERICANS WANT COMPANIES TO DO RIGHT BY THEIR WORKERS, CUSTOMERS, COMMUNITY AND THE ENVIRONMENT.
72%
WILL “REMEMBER THE COMPANIES THAT TOOK MISSTEPS IN THEIR RESPONSE TO THE ISSUES RELATED TO THE COVID-19 PANDEMIC, ECONOMIC SECURITY OF THEIR WORKFORCE, OR RACIAL INJUSTICE LONG AFTER THIS IS OVER.”
37%
OF COMPANIES THINK THEY ARE DOING A GOOD JOB RESPONDING TO SOCIAL ISSUES.

INTRODUCING STAR: SOCIAL THREAT
ANALYSIS & RESPONSE FRAMEWORK

Presented in partnership with:

With our strategic partner IMPACT ROI, we scour the marketplace, and dive deep with your internal stakeholders, to understand the key issues and threats as they are today, and as they are likely to evolve. Then we work with your cross-functional teams to develop a custom response framework, aligned with your organization’s unique set of issues and business priorities. And then we pressure test it, asking the tough questions and building a robust decision-making system.

The STAR decision-making system is put to use when we detect a threat, to determine in-market and internal response.

1

SOCIAL LISTENING & LANDSCAPE ASSESSMENT

  • Proactive identification
  • 360 degree view of issues
2

FRAMEWORK DEVELOPMENT

  • Objective standards
  • Cross-functional collaboration
3

THREAT MONITORING & EXECUTION

  • 24/7 monitoring
  • Bespoke response plan and execution
Related Case Studies
A FRAMEWORK FOR SOCIAL RISK ACTION

BUSINESS RESULTS WITH MEANINGFUL IMPACT

IMPACT ROI’s research has found that this methodical approach delivers tangible results for your business, including:

This data has been provided by IMPACT ROI’s Project ROI Research Series.

SHARE PRICE

Companies have realized as much as a 6% increase in share price

6%

SALES

Organizations can see an increase of as much as 20% in sales

20%

REPUTATION MARKET VALUE

RMV can increase by as much as 11%, over the firm’s total market value

11%

6%

SHARE PRICE

Companies have realized as much as a 6% increase in share price

20%

SALES

Organizations can see an increase of as much as 20% in sales

11%

REPUTATION MARKET VALUE

RMV can increase by as much as 11%, over the firm’s total market value

See how we’ve applied our approach.

Case Study

This data has been provided by IMPACT ROI’s Project ROI Research Series.

GET MORE INFORMATION ON STAR